The modern lifestyle has brought a lot of changes to people’s lives. One significant generated by the modern lifestyle is the transformation in eating habits. In recent years, there has been a rising trend towards plant-based diets. However, like any dietary option, it’s essential to ensure you’re getting enough nutritional benefits. If you’re unfamiliar with a vegan diet, there is no need to worry. In this blog, we will explore the world of veganism, supplements in a vegan diet, and track vegan supplements market potential.
What Are Vegan Supplements, And Why Are They Gaining Importance?
Vegan supplements are dietary supplements that exclude all animal-derived products. These supplements are specially made for vegans, people who stick to dietary choices that don’t include any animal-based ingredients. Vegan supplements provide essential nutrients that may be difficult to obtain from a plant-based diet alone. These supplements are available in different forms, including capsules, tablets, powders, and liquids. The aim of these supplements is to provide enough amount of vitamins, minerals, and other nutrients necessary for overall health and well-being.
All You Need to Know About Vegan Supplements Market Potential
The market for vegan supplements was valued at USD 9.27 billion in 2021 and is expected to achieve USD 22.11 billion at a CAGR of 10.35% during the forecast period.
- The rising popularity of veganism is primarily driving the market growth. Growing consumer knowledge about healthier products and food safety and increasing R&D investments by manufacturers into new protein sources are expected to propel the market expansion.
- Moreover, expanding health and fitness industry, growing demand for vegan supplements from the food and beverage industry, and increased demand for the food and beverage sector are some of the other key factors supporting the industry’s growth. In addition, emphasis on quality-of-life enhancement among consumers fuels the vegan supplements market growth.
Some of The Key Examples of Vegan Vitamins Commonly Available In The Market
- Vitamin B12: Vitamin B12 supplements come from microorganisms. Suppliers isolate and grow B12-producing strains, then harvest the vitamin from them.
- Vitamin D: Vitamin D’s primary source is sunlight exposure. However, it can also be derived through certain foods and supplements.
- Vitamin K2: One study has found that K2 helps prevent several chronic diseases, such as coronary artery disease. There are a number of vegan-friendly vitamin K2 supplements available in the market.
- Omega-3: Algae and algae oil are good sources of omega-3 fatty acids. These micro plants have the ability to produce omega-3 fatty acids.
- DHA and EPA: These are the most expensive supplements as they are more humane and eco-friendly. This promises less exposure to mercury and other heavy metals.
Regional Analysis
Europe is likely to show significant growth in the vegan supplements market due to the rise in emphasis on preventative healthcare in the region, led by the United Kingdom. The Guardian reports that 125,000 of the record-breaking 500,000 people joined the Veganuary pledge in 2021 to eat only plant-based foods in January. That number increased by 100,000 from January 2020 was doubled as many people participated in Veganuary in 2019. The program aims to reach 2 million supporters by the end of January 2022. Furthermore, the introduction of vegan multivitamins in Europe is expected to boost the market growth during the forecast period due to the rising popularity of multivitamin supplements among all adult consumers.
Vegan Diets and Supplements Are Healthy
Vegan diets, when properly planned and balanced, can be nutritious for optimal health. This type of diet offers all the necessary vitamins, minerals, fiber, and antioxidants. If you are planning to switch towards a vegan diet and are concerned about getting enough nutritional intake, don’t be. As you can see, vegan supplements are easier to find.
Looking ahead, the vegan supplements market is expected to continue to grow at a rapid pace as more people embrace plant-based diets and look for alternatives to animal-derived products. Manufactures are also developing novel vegan supplements with improved taste and texture that make them more appealing to consumers.