Gluten is a structural protein present in certain cereal grains, including barley, wheat, and rye. A gluten-free diet is a food type that doesn’t include food items having gluten. A gluten-free diet is vital for controlling the symptoms of celiac disorder and other medical conditions associated with gluten consumption. Besides, it’s popular among non-patients for its claimed benefits like weight loss, improved health, and increased energy.
Gluten-free breakfast cereals are a great choice for people with celiac disease who must follow a gluten-free diet. In this blog post, we offer an overview of the most popular gluten-free breakfast cereals. Also, we detail how the market for gluten-free cereals is expanding and what factors are propelling the gluten-free breakfast cereals market growth.
Popular Gluten-Free Cereal Options
Here’s a look at some of the most common gluten-free breakfast cereals:
Rice cereals: These are one of the most common gluten-free cereal options. Rice cereals are obtained from rice flour and are available in several flavors.
Corn cereals: Corn cereals are another popular gluten-free option that is available in several regions worldwide. These cereals come from corn flour and are available in various flavors.
Quinoa cereals: These are a natural and nutritious gluten-free cereal option that’s gaining traction among people.
Buckwheat cereals: These are gluten-free grains rich in fiber and protein content. Several Gluten-free breakfast cereals market key players have products offering buckwheat cereals.
Market Analysis for Gluten-Free Breakfast Cereals
The market for gluten-free breakfast cereals was valued at USD 6.41 billion in 2022 and is anticipated to grow to USD 15.72 billion at a CAGR of 9.4% during the forecast period.
Researchers have found that women and children have a higher risk of experiencing celiac disease than men. According to a study published by the Celiac Disease Foundation, the prevalence of celiac disease in women was 17.4/100,000 person-years, while it stood at 7.8/100,000 person-years in men. The growing incidences of celiac disease are projected to impact the market for gluten-free cereals favorably.
Ready to Eat Cereal Segment is Anticipated to Witness the Fastest Growth Rate
The ready-to-eat cereal segment in the gluten-free breakfast cereals market is expected to grow at the fastest rate over the forecast period. This is largely because of the rising need for good breakfast options among consumers, the growing prevalence of celiac disease, and increasing awareness regarding gluten-free ingredients. Furthermore, ready-to-eat (RTE) cereals are a highly convenient option in the market. With hectic lifestyles becoming increasing common, buyers are increasingly looking for healthy breakfast products that can be made within a few minutes.
The Online Retailing Segment is Projected to Hold a Significant Revenue Share
Online retailing provides buyers the convenience of getting gluten-free cereals without traveling anywhere. This is highly preferred by buyers who don’t have the time to visit a brick-and-mortar store. Also, as online retailers aren’t limited by physical space, they offer consumers the option to choose from a wide range of gluten-free products. Furthermore, online retailers have lesser overhead costs as compared to physical stores. Owing to all these benefits, the online retailing segment is expected to hold a large share of the gluten-free breakfast cereals market size.
Advantages of Consuming Gluten-Free Cereals
There are numerous benefits to consuming gluten-free breakfast cereals. They include:
- Helps in improving the digestive system
- Can aid in losing weight
- Provides an energy boost
- High in overall nutritious content
- Can improve athletic performance
Recent Developments
In April 2023, Kellogg Company launched a new cereal named Kellogg’s Rice Krispies under its Rice Krispies brand. The new cereal is a wonderful take on the company’s iconic cereal Every bite and has a fresh and fruity flavor.
To Conclude
Gluten-free breakfast cereals are a great choice for consumers looking for convenient and healthy breakfast options. An increase in gluten-related disorders is likely to spur the gluten-free breakfast cereals market sales in the upcoming years.