What if there was a beer you could relish the entire night that would leave you feeling better the next day? Well, luckily, such a thing exists for you. By now, you may already know where this is heading. Fruit beer can be a perfect option for you. Yes, it is a healthier alternative drink choice.
Also, non-alcoholic beers have carved up a market for themselves in recent years. Now that more people know about non-alcoholic beer’s advantages, the fruit beer market is growing. Non-alcoholic beer has grown to be a multi-billion dollar industry expanding quickly.
However, before you try it, here’s what you need to know about fruit beer, its benefits, and the industry dynamics.
What is Fruit Beer?
The name sounds quite obvious, beer without alcohol. The drink’s name may be misleading, though, as even the non-alcoholic variation contains extremely trace amounts of alcohol. Fruit beer has the highest alcohol content of 0.05% ABV, de-alcoholized beer has a maximum alcohol content of 0.5%, and low-alcohol beer has a greatest alcohol content of 1.2%.
The Benefits of Fruit Beer
Here are some reasons people are shifting towards non-alcoholic beers, expanding the demand for fruit beer. Read on to find out the surprising health benefits of fruit beer.
- No hangover
- Reduces the risks of Osteoporosis
- Sources of antioxidants
- Easy replacement for alcohol
- Keeps you hydrated
The Increasing Demand for Fruit Beer
The demand for alcohol-free fruit beers among consumers is undoubtedly boosting the market for fruit beer. Due to health reasons, personal preferences, or designated driving laws, many customers are searching for non-alcoholic beverage solutions. Fruit beers without alcohol offer a solution for people who still want to experience beer’s flavor.
Furthermore, the fruit beer market is greatly attributed to the expanding e-commerce sector. Breweries can increase their customer base and offer their products to customers needing access to them due to e-commerce platforms. Breweries can access a larger customer base, growing sales.
Raspberries Sector Holds the Largest Market Share
Due to their widespread availability and ability to be imported from different parts of the world, raspberries have a disproportionately large fruit beer market share. They are, therefore, practical and dependable fruit that breweries can use to produce fruit beers. Raspberries are a well-liked option for breweries because they can appeal to various beer customers.
Moreover, since raspberries are naturally sweet, fewer artificial sweeteners or flavors are required, making them a healthier and more organic choice for customers.
On-Trade Sector is the Largest Distribution Channel
One of the main contributors to the worldwide market is on-trade. These locations provide consumers who wish to drink fruit beer a handy alternative to buying a whole pack or bottle from a retailer. Customers may be encouraged to try different flavors, increasing sales for breweries. Customers can choose from several fruit beer tastes on tap or in bottles in bars and restaurants, allowing them to experiment with new flavors.
Market’s Leading Region
A rise in the number of microbreweries in Europe facilitates the distribution of their products locally or regionally, improving the accessibility of fruit beer in particular locations and boosting demand. This has significantly aided the fruit beer market growth across Europe, and they are projected to maintain their dominance during the forecast period.
Additionally, players in the Asia Pacific have made investments that have increased the market’s revenue. Fruit beer is one way to satisfy consumers’ desire for distinctive and intriguing flavor experiences. Many businesses are investing in the market to reach an enormous consumer base.
Summing Up!
As the advantages show, if you’re attempting to avoid alcohol, there are several benefits to choosing non-alcoholic beer over sugary soft beverages. Several companies are developing new products in the fruit beer industry to satisfy consumer desire for distinctive and intriguing flavor experiences. Also, the global fruit beer market was valued at USD 281.78 million in 2022 and is expected to grow to USD 444.97 million at a CAGR of 4.7% during the forecast period of 2032.