User and Entity Behavior Analytics Market

User and entity behavior analytics is a cybersecurity solution that utilizes algorithms and machine learning to locate irregularities in the behavior of not only the users in the corporate framework but also the routers, servers, and endpoints in that framework. The user and entity behavior analytics market size is expanding as UEBA pursues to acknowledge any strange or doubtful behavior, examples where there is unevenness from usual daily motifs or usage. For instance, if a specific user on the framework constantly downloads files of 20 MB every day but commences downloading 4 GB of files, the UEBA system would contemplate this an anomaly and either circumspect an IT administrator or, if automation exists, automatically detach that user from the network.

The global user and entity behavior analytics market was valued at USD 1.30 billion in 2022 and is expected to grow at USD 23.35 billion with a CAGR of 33.5% during the forecast period.

What are the Main Components of the UEBA Solution?

  • Analytics: Gathers and arranges data on what it decides to be the habitual behavior of users and entities. The system structure description of each usually behaves in context to application usage, communication and download pursuit, and network connectivity. Statistical models are then prepared and applied to determine abnormal behavior.
  • Integration: This, with alternate security commodities and systems already in place, is affirmative as firms grow and evolve. They most seemingly have a security stack in place, which may involve legacy structures that many not keep pace with today’s ever-expanding menacing landscape. With appropriate integration, UEBA systems are capable of collating data gathered from several sources involving logs, packet capture data, and alternate data sets and combining these to strengthen the systems.
  • Presentation: This is the procedure of interfacing the detection of UEBAS systems and conceiving suitable reactions. This can differ between firms. The user and entity behavior analytics market sales are soaring as some UEBA systems will effortlessly generate an alert for the employee or the IT administrator to indicate additional examination.
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Growth Drivers

Growing acquisition of Bring Your Own Device (BYOD) strategies and remote work framework has caused employees to use diffident servers, applications, and platforms, generating a sensitivity that aggressors or hackers can exploit. To tackle this, UEBA engages algorithms to inspect the everyday activity motifs, trends, and behavior of users. By determining even the minute divergence from the habitual activity motifs, UEBA sanctions security monitoring teams to speedily answer to probable cyber threats.

Geographical Penetration

North America: This region handles enormous growth prospective for the UEBA market due to the existence of main service providers such as IBM, Microsoft, Palo Alto Networks, and Varonis. Additionally, the growing demand for strong network, server, and application security solutions covering several sectors, including healthcare, BFSI, government, IT, and telecommunications, underscores the requirement to safeguard evaluative organizational benefits such as servers, networks, and endpoint gadgets that reserve massive amounts of subtle data.

Asia Pacific: This region’s growth can be credited to the extensive acquisition of progressive technologies, including IoT devices, web applications, and frontier technologies covering several sectors such as BFSI, IT, Telecommunications, and healthcare.

Recent Developments

In March 2023, Palo Alto Networks recently introduced advanced identity and threat detection and response solutions. These solutions leverage cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) to swiftly identify, analyze, and mitigate potential threats by analyzing behavioral data. By utilizing state-of-the-art techniques, Palo Alto Networks’ solutions enable the rapid detection and prevention of attacks, providing enhanced security measures in a matter of seconds.

Final Thoughts

Applying UEBA is essential for any firm to authorize its security from internal harm. In the user and entity behavior analytics market, the UEBA has evolved aggressively in recent years with the augmentation of the Internet of Things and more devices that could certainly take advantage of network susceptibilities.

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By Sonia Javadekar

Sonia is a poised content writer with five years of experience in the same. She is an avid writer with getting her work published for an audience to read and share. She strives to develop content that spreads brand awareness and induces consumers to click on the website that she wrote for after searching for a keyword. Her experience in content writing has permitted her to work with clients in market research industry. My passions include reading, writing and classical dance.