One of the most popular cereals consumed worldwide is wheat. It comes from a type of grass that is cultivated in innumerable variants all over the world. Wheat contains fibers, vitamins, carbohydrates, proteins, and phytochemicals.
Wheat flour is a key ingredient in many foods, such as bread, noodles, pasta, and baked goods like cakes and biscuits. Moreover, it is anticipated that the rising acceptability of plant-based diets and the growth in the number of people adopting vegan diets in developing countries will propel the growth of the wheat protein market.
What are the Health Benefits of Wheat?
While whole-grain wheat may have various health benefits, especially when used in place of white flour, the grain itself may not be particularly beneficial to health. Here are some of the health benefits of wheat:
- Gut health
- Prevention of colon cancer
- Celiac disease
What are the Wheat Protein Market Growth Drivers?
Due to growing health concerns, dietary inadequacies, and the popularity of natural protein supplements, the wheat protein industry is anticipated to grow gradually. Protein or nutritional supplements are becoming more and more common, especially among fitness enthusiasts.
Furthermore, plant-based protein is much sought after as a sustainable nutritional source. The economic benefit and widespread knowledge of the integrity of naturally occurring items are a couple of other factors contributing to the market’s increasing attractiveness.
Gluten Sector Holds the Highest Market Share
Wheat gluten serves various purposes in baking products, including viscoelasticity, texturing, foaming, emulsification, and binding. It makes a fantastic meat substitute for vegetarian and vegan dishes. These characteristics are likely to increase sector demand during the anticipated period.
Moreover, customers choose meals with a range of benefits in small servings. Because of this, wheat protein is used as a functional ingredient in many different food products, such as energy bars, breakfast cereals, bakery goods, bread, and pasta. As a result, more widespread usage of wheat protein in various dietary applications will drive up demand globally.
Bakery and Confectionary Dominate the Market
Several variables, including improved water absorption, higher moisture content, and softness of the finished product, influence wheat protein intake in baking applications. Additionally, when people’s lives change, they consume more quick-bite foods like sweets and snacks, which raises the demand for products.
Additionally, this protein effectively substitutes lactose in fermented dairy products. It is frequently used in vegetable drinks and desserts as a commonly available low-cost substitute for milk. The products’ intended market is people who cannot tolerate lactose.
Which Region is Leading the Market?
North America is foreseen to account for the largest wheat protein market share. This region’s market share can be attributed to the increased consumer awareness of the health benefits of wheat protein and the well-established food processing industry. Additionally, a larger percentage of people are becoming vegetarians, which has increased consumer demand for bakery goods and meat substitutes. The region produces significant wheat, and demand for wholesome, nutritional food has soared.
Moreover, Asia Pacific is anticipated to grow during the anticipated period due to a rising vegan population and more awareness of eating nutritious foods among individuals striving to lead a healthy lifestyle.
Key Takeaways
In the majority of nations, wheat is a common food. It has numerous health advantages and is a rich source of fiber, vitamins, carbohydrates, proteins, and phytochemicals, resulting in the expanding wheat protein market demand. The global wheat protein market was valued at USD 6.42 billion in 2022 and is expected to grow at a CAGR of 4.4% during the forecast period 2032.
I believe that ‘Food is a giver.’ It gives you nutrition and health, and at times can give you recognition, like it did in my case, and you got to treat it with that kind of respect. – Ranveer Brar