The significance of health consciousness and sustainable living is on the rise. Vegan or plant-based products, including organic cereals, are prime examples of this growing trend. In this blog, we will explore the fascinating world of organic cereals.
What Are Organic Cereals?
Organic cereals are produced through organic farming methods and ingredients in which natural processes are used, eliminating the use of synthetic chemicals and pesticides. They are made from grains such as oats, wheat, corn, rice, and others. Organic cereals are rich source of fiber and protein, and many other nutrients that are essential to the health and maintenance of our bodies. Consuming three ounces or more of whole grains per day may aid with weight control. Also, they are a good source of magnesium and selenium, which can build bones and promotes a healthy immune system.
Powerful Source of Energy, Vitamins, And Protein
- Organic cereals have the ability to provide almost 30% of the total calories required to keep a healthy lifestyle. The worldwide demand for organic cereals has increased as it is affordable compared to fruits and meat.
- The tissues of the cereal grain contain proteins in diverse forms. Protein concentrations are very high in the scutellum, embryo, and aleurone layer. The organic cereals have incredibly elastic protein that is also highly mobile. Protein content in cereals typically ranges from 6 to 12%.
- Organic cereals typically have higher vitamin B concentrations. Additionally, the protease, amylase, lipases, and oxidoreductases found in these cereal grains are rich in vitamin E.
Key Market Dynamics
The global organic cereals market is anticipated to grow at a CAGR of 9.2% during the forecast period. Increasing cases of obesity, rising diseases associated with obesity, and growing disposable income are some of the key factors driving the organic cereals market growth. The rising requirement for digitalization facilitating easy access to information for consumers is boosting awareness about organic cereals. The surging demand from developing countries is expected to create growth opportunities over the forecast period.
Geographic Analysis
The growth of the organic cereals market is primarily driven by the Asia-Pacific region, attributed to the escalating numbers of both obese and elderly populations within this area. The expansion is further fueled by the rising disposable incomes within the developing countries of this region, coupled with increasing awareness regarding the health advantages of dietary foods. Moreover, the sedentary lifestyle embraced by consumers in this region contributes to the ongoing growth.
Key Developments
In September 2015, Kellogg Company partnered with Tolaram Africa to expand its presence in the growing African market and expand its offerings of cereals, breakfast products, and snacks in the region. Further, in September 2015, the company also acquired Mass Foods, a prominent cereal company in Egypt. With the help of this acquisition, Kellogg Company was able to broaden its customer base in Egypt and North Africa by combining the manufacturing resources and sales network of Mass Foods with its expertise in product development, international sales, and marketing.
Summary
Based on distribution channel segment, the market is segmented into offline stores and online channels. The offline stores segment accounted for the highest organic cereals market share in 2018 owing to the growing demand of high-end, organic products along with availability of large range of products at one place drives the growth of this segment. Organic cereals prove to be a mindful choice for your well-being. Moreover, the expansion of the organic cereals market signifies a paradigm shift in consumption habits. This shows that we’re becoming more aware of how our choices affect both our own well-being and the environment.