Deep frozen is a food conservation process comprising speedily cooling food at low temperatures. Frozen foods are thus a sub-segment of the broader food market. The Brazil frozen food market size is expanding as it can be disintegrated by the product, the most usual being vegetables, fruits, ready-to-eat dishes, meat, and fish. Since the 1980s, frozen foods have inhabited a crucial place on the menu of Brazilians, particularly from the middle and upper classes and in pronounced congregation in the region where women’s contribution to the labor market is extensive.
The Brazil frozen food market was valued at USD 9,211.4 million in 2022 and is expected to grow to USD 15,386 million with a CAGR of 4.4% during the forecast period.
Market Trends
The augmentation of assembled retail chains has also enacted an important role in the market’s growth. Supermarkets and hypermarkets have observed notable growth in the country, rendering frozen food products more attainable. These retail chains offer a broad diversification of frozen food alternatives and finance in marketing crusades to instruct consumers about the advantages and constitution of frozen products.
Growing disposable income and a proliferating middle class have assisted in Brazil’s growing demand for frozen foods. As people have more disposable income, they are prepared to disburse appropriate food alternatives that conserve time and effort. Additionally, the middle class has risen exponentially, causing a greater consumer base for frozen food products.
Enhancements in the cold chain framework have also played an important role in the market’s development. In the Brazil frozen food market, the country has made notable funding in advancing a strong cold storage and transportation framework. This has assisted sustain the constitution and newness of frozen food products all over the supply chain, guaranteeing consumers admission to the finest frozen alternatives. Additionally, progression in freezing technology have enhanced the shelf life, further propelling the favourability in the market.
Meat and Seafood Spearheaded the Market
This segment is dominant due to the constantly escalated demand for frozen meat and seafood. Brazil’s fame as a prominent meat exporter and its copious coastline present the obtainability of a multiple gamut of frozen meat and seafood products. Comprehensively the meat and seafood product section gratifies consumers’ partiality by looking for appropriate and finest alternatives in the market.
International Trade of Brazilian Frozen Products
International trade has proliferated by enhanced transportation prerequisites. Escalated intake of frozen food products in the surfacing nations has also assisted in a growth in the sale of frozen bakery products. Other trends, such as wrapping and shelf life improvement, display further growth opportunities for the market. Therefore, firms present in the country for the food market are funding technologies to stockpile refrigerated or retarded dough, frozen vegetables, and meat, relatively cooked and entirely cooked food for a longer duration.
Competitive Insight
Some of the major players operating in the brazil frozen food market include BRF S.A., JBS S.A., Nestlé, Aurora Alimentos, Marfrig Global Foods, McCain Foods, Yoki Alimentos, Kellogg Company, Unilever Brasil Ltda., Kellogg Company, Dr. Oetker Brasil Ltda, Brazi Bites.
Recent Developments
In June 2021, Brazi Bites, a leading provider of Latin-inspired, naturally gluten-free foods, introduced Pizza’nadas, a new addition to their frozen pizza offerings. This product expansion builds upon the success of their Empanadas line and aims to offer customers even more delicious options for their pizza cravings.
To Conclude
Altering consumer lifestyles has notably propelled market growth. With urbanization and elaborated schedules, consumers look for suitable and improved food alternatives. The Brazil frozen food market sales are soaring as they offer speedy and simplified solutions needing the least composition. Consumers can locate a broad gamut of frozen food products, including fruits, vegetables, meat, and ready meals, offering them alternatives for speedy and reposeful meals.